sales training & recruiting
for a better future

Our mission is to teach people of color how to sell
so that they can work with the companies they
deserve and the companies that deserve them
Our philosophy is simple: the ability to sell, to truly sell, can better someone’s life emotionally, mentally, and financially, and we’ve created an organization that achieves that goal through a holistic training program paired with an extensive network of startups across North America who not only see the need for a diversification of the tech space, but work towards filling it.

Work with us Our Mission

Diverse, fully-trained SDR candidates

We source a diverse pool of candidates who may or may not have ever been in sales before, and put them through a rigorous, two-week training program whereby they gain the skills to be all-star Sales Development Representatives (SDRs).

A defined value system

We do not work with any organization that doesn’t perceive a lack of diversity in tech, especially in tech startup sales, to be a problem.

Relation-based community

Every phone call, handshake, and contract signed is done in the spirit of establishing a community of people who are dedicated to bettering the lives of others. We understand that the chief intention of most organizations is to make money, which we completely support, but our starting point isn’t how to do whatever it takes to earn a dollar, it is how do we do whatever it takes to earn a relationship.

What our friends say

Mateo is extremely knowledgeable on all facets of complex B2B sales. My first exposure to professional sales training and coaching was while working under Mateo as an SDR. Looking back, I'm extremely lucky to have built my knowledge base and sales technique with his team. Mateo was able to connect with and lead people from all different types of backgrounds, bringing out the best from each person and picking them up when necessary, to build a cohesive sales unit from scratch that crushed monthly quotas.- Jeffrey Lee, Co-founder and CEO, Synchronous
I’ve known Mateo both personally and professionally for years. He’s got a uniquely effective approach to managing, developing, and mentoring reps. Once Mateo sets his focus on driving an outcome, there are very few things that can stop him from delivering on his commitments. His passion & work ethic are contagious, and he ends up raising the bar for any team he is a part of.- Josh Appelbaum, Director of Sales Development, BuildingConnected
Mateo provided me with the tools I needed to be a top performing SDR. Daily training involved technical skills, sales strategy, and personal mentorship. Though a detailed training and development program was consistently available, I was encouraged by Mateo to try new tactics and implement my personal style. I additionally appreciated Mateo's availability and work ethic. Any sales development team would be lucky to have Mateo as a team member.- Noah Silverstein, Account Executive, Edison Software
Mateo is a very skilled sales leader -- he is great at building rapport with reps, building processes with the right technologies, and developing a culture that is highly productive and results-oriented. In addition, he's an incredibly interesting person and a lot of fun to be around. I'm so glad that we have interacted professionally - I have learned a great deal from him.- Deb Berman, Founder and Advisor at DB Career Building
Mateo's knack for sales can only be outmatched by his innate ability to lead and motivate others. In my first sales role, I had the pleasure to work under Mateo while he was in charge of Sales Development at Grovo. Despite most of the team possessing little to no sales experience, Mateo was able to leverage his industry knowledge and coaching skills to create a consistent, top performing SDR team. In addition, Mateo's strong work ethic, positive energy, and deep commitment to his employees' development helped mold a culture of excellence.- Andrew Switkay, Enterprise Account Manager, BMC Software

Why you should work with us

We strive to establish a community with all whom we work with instead of executing a transaction and saying, “Thanks, see you later.”
Our Vision

Contrary to what many think about sales, startups, and recruiting firms, we are not in the business of dollars and cents, quotas, expensive cars, shiny wristwatches, or the latest pair of shoes. We are in the business of people. And that business, as any good business, starts with relationships. Relationships built on trust, respect, and a genuine desire to help others. Hence the “friends” part of our name.

Unparalleled Training

Our two-week training is one of the most intense SDR programs proven to be successful from working with organizations across North America. Instead of solely focusing on basic sales skills, we take a holistic approach where candidates walk away feeling beyond confident to succeed at the organizations they join, and the organizations who hire them come back to us asking for more.

Experience-based leadership

Our Founder has built, scaled, and optimized SDR teams from New York to Portland, to San Francisco, to Canada and beyond. It’s because of this that we have a deep understanding of what it means to be in the SDR position, and what it takes to be successful, as well as what it means to be the manager, director, or VP hiring these people. Failure is expensive, and we aim to do everything in our power to make all who we work with as successful as possible from the beginning of our relationship.

Impressed? We’d love to work with you!

If you work for an organization looking to partner with us, great. If you’d like to learn how to sell, and go through our intense training, wonderful. And if you just want to chat, we can do that, too.
Get In Touch With Us