Good question.

An SDR, known as a “Sales Development Representative,” is the lifeblood of any sales team. But, to not wax too poetic, they are usually the first interaction a prospective client has with an organization whose aim is to work with them.

SDRs can be Inbound, meaning they’re reaching out to folks who inquire via a form, phone, email, etc., they can be Outbound, meaning they’re prospecting and reaching out to organizations who may have never heard of them (i.e. cold-calling/emailing), or a mix of both.

Because that’s what we endeavor for everyone we train, and work with, to be. The standard business relationship is broken because it’s too obsessed with transactions. Therefore, every single person we train and place is both seen and treated as a human, not a number. The same goes for our organizational partners, no matter who they are.

All over. We began with NYC and have plans of expansion to SF, Austin, Toronto, and other global tech hubs.

No, that’s ageist.

Anyone can learn how to sell, and to be an SDR. But, not everyone can become a good seller, or SDR. We have an application process that filters candidates so we can ensure we’re not wasting anyone’s time, but age is never asked on the application, or in person, and the same goes for religion, sexual orientation, gender, or any other way someone identifies as. However, if someone does make their identity known, and requests to be referred to in a specific way – e.g. they vs. he/her – we will always accommodate.

We plead the fifth, or, as salespeople love to say when they either don’t know an answer or don’t want to give one, “that’s proprietary information.”

What we’ll say is that it’s two-weeks long, takes place in the evenings, and is meant to give you a wide range of skills that will not only help you survive, but thrive.

We will train you on:

• How to be an all-star SDR
• How to ensure you’re presenting yourself in the best light when interviewing
• How to navigate the often tumultuous sea of change present in all startups
• How to make yourself an indispensable and positive member of the team
• How to do your job and the next job, so you can eventually move up
• How to ensure you’re building real wealth through your salary and commission checks, so that you can lay a foundation for yourself, family, and community

What we won’t train you to do:

• Lie to prospects, or prospective employers
• Manipulate systems (e.g. CRMs) and sales processes to ensure you receive the best leads and drive qualified opportunities that, in reality, aren’t qualified
• Be a pain in your manager’s side in an effort to exploit your value to the company for selfish gains
• Be passive when witnessing an injustice in the workplace

No. Fortunately, most recruiting/sales training companies out there have done an abysmal job at promoting diversity within the ranks of their staff and prospective candidates, so we’re not worried about them. But if, for some reason, they wake up and say, “Wow, we’ve messed up. Let’s promote diversity,” they still wouldn’t be our competitors, because we would then be working towards a unified goal.

Due to our training program and the ends we go to to pair you with someone who will be a positive contribution to your organization, we’re confident that won’t happen. But, if it does, we have clauses in our agreement to ensure you get what you need. If you trust us as a partner, we will do everything in our power to maintain our relationship.

Yes, that’s true. Most recruiting firms charge 25% of an SDR’s starting salary. We do the same, with the exception that you’re not just hiring a candidate who you’ll have to train from the ground up, you’re hiring someone who has already gone through a rigorous SDR-training program designed to truncate their learning curve so, once you hire them, they can produce results ASAP.

We ask every prospective friend to put down a $50 deposit so we know you’re dedicated to our training program. Once completing the program, you’ll receive your $50 back. If you don’t complete the training program, the $50 will go towards administrative costs incurred in the days we spent training you.

However, if you’re going through financial troubles, let us know. We will never exclude someone whom we’ve selected from the application process just because they can’t afford the $50 deposit. We just ask for honest.

Of course not, we don’t own you. However, if you do decide to pursue opportunities outside of our partners, or in sales, we hope that we’ve established a strong enough relationship so you let us know. After all, we are investing time, money, and energy into training you.

About time! You can email us here. We look forward to hearing from you.